Ganni Melrose

Los Angeles/

/When we approached to the facade development for this project, we followed the inspiration we got from the unique marquees of Downtown L.A.’s cinemas and theaters. These landmark elements merged into our concept, and it came out so fresh and natural, almost as Ganni cinema facade on Melrose Ave has always been there.

The interiors concept for Ganni Melrose is a continuation of Broadway's theater theme that inspired the storefront. In fact, we have thought to use this long and narrow location as a scenography. We took as reference the optical illusions of the Renaissance's master Borromini (Galleria Spada), with its dramatic perspective effects that tweak the concepts of time and space. This store unveils itself like an endless sequence of Wunderkammern, with its colors and furniture that link Danish tradition to contemporary themes.