Acne Studios GS

San Francisco/

/The exterior of the 290sq m store, stocking the full women’s and men’s collections, has been completely rebuilt in red brick to create a new landmark on Geary Street.

The ceiling, pillars, window and door frames are painted Golden Gate red, while ceiling-high windows make a virtue of the store’s four and a half meter height, revealing the scale of space within.

The store has a raw industrial feeling, with a poured concrete floor and perimeter walls clad in polycarbonate sheets coloured in a specific milky off-white. These sheets stretch floor to ceiling, and clip together to create uniformity and the sense of a store that is occupying the space.

A long aluminium wall stretches across the entrance of the store, with only one aluminum display rail and a bespoke bench in front of it. Behind this wall, the store has an awareness of space, with the aluminum fittings, shelves and tables given room to stand on their own.

Changing rooms are purposefully large. Lighting, which hangs from the ceiling in a uniform grid pattern, has been specially designed for the store.