Macondo

Stockholm/

/Developed together with Moon agency and Stamuli AB, the new design for the Danish fashion brand is vibrant and playful, still holding strong detail and architecture identity in its interiors and furniture. Every element has been studied from the very first concept reference, developed through the design steps till completion. Special care has been given to environmental matters; innovative recycled plastic panels are therefore combined with metal and wood finishes. Every new element is always linked and celebrated by iconic traditional danish pieces and all together displayed by colorful and clean wall surfaces. The final outcome is that of a space far from the typical selling area, mostly product-centered; here the customer takes primary role in this fun, holistic experience.