Acne Studios Madison Ave

New York/

/Madison can be definitely evaluated as a milestone project, in addition to the flagship status. The long design process for this very delicate and prestigious location has consisted in the previously described steps, but on top of that, a completely different approach on color and materials made of this project a real challenge. Samples development together with the producers, new and deeper approach on some technical details, the constant effort to make functional elements (MEP, AC ducts, etc) almost invisible.

Key elements of this space are this custom made asphalt surface - which host in the mix some precious stones -, electrostatically gilded metal walls and the furniture from Max Lamb (benches, tables and rugs) that, as per all previous stores, gives this additional touch that distinguishes the brand´s language.

Biggest challenges have been those related to an existing space with lots of issues and constraints, starting from the building facade and sidewalk, to the almost random placement of the inner pillars; all these aspects have been turned to strength point and part of the store narrative at the end.

Photo credits © Acne Studios