Ganni Soho NY

New York/

/Ganni Mercer St. is located in one of the first buildings that declared the new life of Soho district, a neat high-rise complex by Jean Nouvel. Our challenge here has definitely been to make the interiors vibrant and clear through the strong elements of the industrial facade, trying to create an interesting dialogue with it. As if the the store had always been part of the building since its completion in 2008. 

The location on Mercer has one specific aspect that drove our design approach from the beginning: two big, wide facades with their very high ceilings. So we thought to link interiors to facade by dividing the space in two main layers; the cozy warm interiors below and the technical abstract ceiling above, with its track lighting and bulkheads. Floating colorful walls generate fluid rooms where an eclectic mix of furniture merges Danish tradition with a contemporary language.